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KTM Launches the “Orange Blood” Campaign
KTM, a brand known for its relentless pursuit of performance and innovation, has launched its latest global initiative – the Orange Blood campaign. More than just a marketing effort, this campaign is a tribute to the passionate riders who live and breathe KTM, reinforcing the brand’s connection with its loyal community.
What is the “Orange Blood” Campaign?
The Orange Blood campaign is KTM’s way of embracing and celebrating the spirit of its riders worldwide. This initiative provides a platform for KTM enthusiasts to share their personal experiences, connect with fellow riders, and become part of a larger movement that defines the brand’s future direction. At its core, Orange Blood symbolizes the unbreakable bond between KTM and its riders – those who thrive on adventure, push their limits, and embody the fearless spirit of racing.
KTM has always believed that its community is at the heart of its success. With Orange Blood, the brand takes a step forward in strengthening this relationship, ensuring that riders have a voice in shaping KTM’s evolution. In recent years, the motorcycle industry has seen a shift towards greater consumer engagement, and KTM is leading the way by actively involving its community in discussions about future developments, brand direction, and customer experiences.
The “Orange Blood” Portal – A New Way to Connect
A key component of this campaign is the Orange Blood online portal – a dedicated digital space where riders can engage with the brand in new and exciting ways. This platform offers KTM enthusiasts the opportunity to:
- Share Their Stories – Riders from around the world can submit their experiences with KTM motorcycles, and selected stories may even be featured in global marketing campaigns.
- Join the KTM Orange Board – A unique initiative where a select group of ambassadors, riders, and dealers work directly with KTM’s executive team to shape the future of the brand.
- Find & Organize Events – The portal serves as a hub for KTM-organized and community-driven events, giving riders access to exclusive experiences and meetups.
More Than a Campaign – A Lifestyle
The Orange Blood campaign is not just about riding; it’s about embracing a lifestyle centered around KTM’s core values:
- Adventure – Pushing beyond limits and exploring the unknown.
- Purity – A dedication to true riding experiences and high-performance engineering.
- Extreme Performance – Always delivering top-tier innovation and racing excellence.
- Emotional Connection – Creating a community where passion drives every ride.
What This Means for KTM Riders in Armenia
As the official KTM dealer in Armenia, Maat&Co is proud to bring the Orange Blood movement closer to local riders. This campaign is a perfect opportunity for Armenian KTM enthusiasts to showcase their passion, engage with the global KTM family, and be part of something truly special. Whether you’re tearing through off-road trails, racing on the track, or embarking on long-distance adventures, your KTM story matters.
Stay tuned for upcoming KTM events, rides, and more exciting opportunities in Armenia!
